The long and short of it is: I got one two months ago; I got it in order to better understand where this type of wearable device is going — what it enables that wasn’t possible before and how it will affect our digital life; Like many others I used to be a bit of a watch aficionado but let go of my watches many years ago when I realized my cellphone showed the time; I am an early adopter of sorts but not really a digital junkie; And I’ve been in mobile (professionally) for 16 years now, and have typically seen convergence in this market, not divergence;
Based on this experience — this is my critique as well as my insight (ahem) about where this is going.
So first of all — What is the Apple Watch? I don’t know what the people in Cupertino had in mind, but based on what they delivered, it is really several things.
- A watch that shows time, date, temperature etc. — Ha!
- A health / fitness wearable
- A notification / messaging wearable
- … and a little tiny iPhone strapped to your wrist, sort-of
The first two categories above are generally well understood by at least early adopter consumers. The latter are newer and the jury’s still out on their utility / desirability. Now if you’re going to build something that people understand, you better deliver what they expect. So here are pet peeves #1 and #2:
#1: Can I please see the time when I want to?
The Apple Watch’s display is off most of the time, to conserve battery. It uses the accelerometer and some background processing to figure out it’s being looked at by the wearer. This works pretty well if my arm is extended (e.g. I’m standing up), but fails much too often when my arm is in my lap or on a desk. This is (a) frustrating and leads to (b) me jiggling the watch all over the place to get the display on, which initially leads the other people in the room to assume I’ve developed a tic (or worse) and often ends up with the conversation sidelining to the Apple Watch (hmm…) but not in a good light. Incidentally this is especially nagging with Siri interaction, which is supposed to start with a similar hand gesture and saying “Hey Siri”. Often it will turn off the display while I’m still talking to Siri because it will decide I didn’t mean to speak, after all.
#2: The Heart Rate Monitor Really Sucks
Heart rate monitoring when I’m on the couch is kinda cool for extreme quantified-selfers. Most people want heart rate monitoring when they are really exercising. More often then not, you will find the iPhone Watch showing you some totally irrelevant measurement taken long ago. For instance look at this photo, taken on a stepper/elliptical at the height of my workout:
This happens at least half the time, and seems to be a software problem rather than a hardware one, because when there is actually a recent measurement, it seems to be very accurate:
These consistent software issues bring me to an overall point that goes beyond the obvious:
#3. A Smart-watch is required to be, well, Smart
All too often there is poor attention to context, and therefore either silly interaction or too much user interaction required. One example are the “stand up” alerts. In keeping with the health keeper approach, the watch will alert you to stand up every hour… even if you’re obviously in a car and moving at 60 mph. It allows you to record your activity, but despite the fact that it measures your heart rate, speed etc. everything is manual — it can’t tell that you’re on a bike (despite your moving at 15 mph with an elevated heart-rate), or that your treadmill session is long over (despite your heart rate dropping to 50 and you being 100% stationary). Integration with the Health app on the iPhone isn’t great either, for instance it will bug you about not exercising despite your entering a 60-minute swimming session in the app manually (and painstakingly).
#4: A New Computing Paradigm Needs a New UX Paradigm
Moving beyond the basics of a watch-cum-activity-tracker to a new breed of computing device, Apple’s approach to delivering value revolves around snippets of information that are typically pushed to the end user. The combination of Notifications (straight out of the iOS Push mechanism) and Glances (a tiny-screen take on app widgets) alongside haptic alerts is supposed to provide a better medium for humans to remain hyper-connected without having to constantly stare at a “big” iPhone screen. In theory, that should allow people to be more intune with their surroundings and the people with them. In practice, it requires the emergence of new user experience practices.
It took years for desktop / web UX designers to master mobile UX, moving from “let’s cram the desktop experience onto a small screen” (and discovering no one wants to use it), to the current-day focus on what’s relevant and usable in a mobile app. Moving from iPhone apps to Watch glances / notifications will require a lot of trial and error before best practices emerge. We are in the early days where many apps are merely frustrating (e.g. Facebook Messenger — I can receive a message but the only response I can send is thumbs up). This is a topic that probably justifies a separate post. Let’s just say that currently some apps are useful, many are just there because management said “we must have an Apple Watch app when it launches” and product managers / designers let their inner mediocretin shine (hey I just invented a new word!).
Another under-delivering technology at this stage are haptic alerts (taptics). Having the device strapped to your wrist makes vibrations a great way to draw your attention. But frankly I was hoping to be able to get more than a binary “Yo”. Case in point — navigation. I ride a motorcycle and I was really hoping that I could use Apple Maps navigation as a gentle “GPS on your wrist” that I could use without looking at / listening to. But for the love of me I can’t figure out when it says “go left” (three taps?) and when it says “go right” (a series of angry buzzes?).
So Why Can’t I Leave Home Without It?
In truth, this is hard for me to qualify, but three weeks into the experience I found myself leaving home without it one day and feeling, well, naked.
For one, the Apple Watch grows on you. You get used to be able to getting the time without getting out your phone, Siri-on-your-wrist makes a lot of sense (especially in the car), etc. etc.
Maybe even more salient is how lazy we are. I found myself preferring to check some info on the watch rather than on the phone because the watch was strapped to my wrist, whereas the phone was all the way on the other end of the coffee table, requiring the considerable effort of stretching out, reaching over and clicking a button. This is not unlike the reason we all do email on the iPhone even at home, or in front of our desks, despite our perfectly good laptops being in the next room or even right in front of us.
And then there’s the eco-system. The Apple Watch is useful out-of-the-box, cause it syncs with your iPhone, iPad etc. And while a lot about that eco-system is imperfect from a software perspective, it’s still the most complete one out there. Which makes things even more convenient by saving you the hassle of loading it up with stuff, setting stuff up etc. Did I mention people don’t like hassle?
So while the current Apple Watch is definitely a version 1, and while Apples software people (mostly) have a lot of work to do, if there’s one thing I learned about consumer tech over the last 15 years it is that if something new is more convenient for people, then (most) other things being equal, they will easily get used to it and not be able to go back to the old ways. The Apple Watch makes some things more convenient and accessible, and as some of these are already things we do habitually, I believe it is here to stay.