Mobile Platforms, Online Media

My Birthday Gift: The Kindle Fire, and Why It’s The First Credible Android Tablet

Over the past 6 months, I’ve been watching perplexed as vendor after vendor launched Android Tablets into the market with no success. Perplexed for a simple reason – I could not understand how they expected consumers to buy their $559, $499 or even $399 tablets when they could get an iPad 2 for $499 and get the real deal – the TRUE status symbol, the best content & app eco-system. What were Samsung, Motorola, Dell and Asus thinking, I was wondering. Was it a shortage / price of components that pushed them to that price bracket? Was it protecting the brand at all costs, even failure?

A couple months ago, I asked a question on Quora and the results were staggering – over 20:1 for iPad.

So what has changed?  The $199 Kindle Fire. You can get two of those, and still have money for another holiday gift.

Amazon’s Kindle is an ecosystem, not a device. Amazon sees it as a way to make sure you buy all your content – books, music, TV – from Amazon. Just yesterday they announced the streaming deal with FOX TV – more free content for Amazon Prime subscribers. Guess which devices will feature it? Remember Sony’s Howard Stringer’s announcement a few weeks ago – “Apple makes an iPad, but does it make a movie?“. Amazon doesn’t make them, but it sure-as-hell moves them around. In a move right out of Steve Jobs’ books, Amazon is tying it all together – device, app store, content store, streaming rights (with free content for Prime members), e-commerce for physical goods, payment options (from one-click to credit cards), cloud storage, even a loyalty program!

Kindle now touches everything Amazon does, and so many other companies. It threatens Netflix streaming – Amazon is securing more content for Prime members, and has a sound pay-TV model with a complete eco-system around it and it obliterates all other Android tablet manufacturers volume forecasts for the holiday season (a $200 rival with a strong brand behind it).

And it’s a credible contender for Apple’s eco-system. It is as broad, as far reaching, and goes even further with physical e-commerce embedded.

Probably the only risk is execution. If the software / hardware is good enough (defined as – better than most Android implementations), this will make a huge dent in the market. iPad will become the high-end product, but Android, through Kindle, could be the mass-market. Not so different from iPhones and Androids, actually.

My pre-order is in.

Mobile Platforms, Online Travel

Mobile Travel Lessons from EyeForTravel

 

Last week, I had the honor of moderating the Mobile in Travel track at Eye For Travel TDS Chicago.

With presentations and panelists from fifteen different companies, the amount of experience and hands-on knowledge was hard to replicate, and hopefully was useful for the audience.

 

Given the nature of such events, sometimes after listening to so many people over so many hours it is hard to recap everything. Here’s a run-through of the main points, as delivered by the speakers and discussed in the panels.

 

The Time For Mobile is NOW!

This fact is was demonstrated in two different ways by two very different presentations – Jared Miller from Continental showed the traction generated with the brand-new Continental iPhone app – within weeks of release the application was providing services to dozens of thousands of passengers and generating significant ancillary revenue. Tripit’s Gregg Brockway took the 30,000 feet approach, presenting mobile as part of another wave of change which will change whole industries, and which you should prefer to ride – rather than be crushed by. According to Gregg, the interoperability between current offerings, mobile and social capabilities provides for a new Traveler-Centric service approach. Similar thoughts were reflected by Max Starkov of HeBS in his talk about the “hyper-interactive travel consumer”. This is an opportunity for disruption, which could come from start-ups, incumbents, or companies not traditionally involved in travel, who decided to step in (esp. mobile giants).

 

… A video recording of Gregg, Max and Chris’ session is available online here.

 

Mobile Creates New Touch Points With The Customer

Jim Davidson of Farelogix moved the audience with his question – “What is the first thing that happens once an aircraft touches down?”

The answer – hundreds of cellphones are turned on all at once. The potential for revenue-generating or otherwise value-generating interaction with the arriving passengers right there and then is easy to understand. It is totally feasible to deliver relevant content and transactional opportunities at this time (to wit – it is a feature of WorldMate on BlackBerry). Many such examples exist, based on location, context and immediacy. Jim predicted that “in 2012, 50% of all ancillary transactions will be made on mobile devices”. While this may sound like a tall order, Jared from Continental presented a chart showing that weeks after their iPhone app was released, check-in transactions on iPhone were generating more ancillary revenue than on any other medium (web, kiosk or mobile web). In the hotel domain, similar data points are emerging.  Tony D’Astolfo quoted a Priceline report stating that 82% of their mobile customers book their hotel within one day of arrival – compared to only 45% who do it on the web.

 

The Platform Story Is Complicated – And Will Remain So

It’s a complication from multiple aspects – first, the multitude of different mobile platforms (iOS, BlackBerry, Android etc. – see my previous post) and approaches (apps vs. mobile web). And no – it doesn’t look like the platforms are consolidating soon, nor does it seem like HTML 5 will replace apps in the foreseeable future. TripAdvisor’s Mike Putnam suggests a hybrid approach, with an app that presents the main user interface but uses an integrated “browser window” to present most of the on-line content.

 

Second, some experiences call for a platform-wide solution, for instance mobile boarding passes – a sub-par experience that can be improved with an airline app – but only for boarding passes from that same airline – and do we really want to download and sign up on an app for each of the airlines we use? More likely, we want the platform to provide a solution, styled after Kerry Kennedy‘s “save the screen shot” idea but a little more direct.

 

Last – Tablets. They Are A Separate Opportunity

Tablets (e.g iPad, PlayBook) are great travel research tools, unlike smartphones that are great immediate info retrieval / action tools. This market is growing quickly, as demonstrated by some of the stats provided by Orbitz’ Chris Brown.

 

 

 

It’s a different mode of interaction – more similar to the desktop, but still a different user interface. If you’re an online marketer, these too should be on your roadmap, and unfortunately, what you deploy on these should be different from what you plan to build for smartphones.

 

… In retrospect – we’ve barely scratched the surface. Marco Saio and team at EyeForTravel did a great job arranging this – maybe they should consider a whole conference dedicated to mobile.

 

Personally it was a challenging experience for me not to try and answer every question myself… If you have specific questions / ideas and need someone to discuss them with, contact me directly or comment here.